There can be no ambiguity about the progressive nature of Bloomberg’s long, unprecedented war on smoking and obesity: It is aimed squarely at the city’s poor. Uncertainty about this exists only because the agenda has passed in a spread-out package of citywide initiatives over a decade, each one just small enough—just un-ambitious enough—to be mocked as silly and then adjusted to by residents, and later imitated around the country, without smelling of “welfare.” The public face of the agenda, in fact, has been about taking away, in the form of bans and restrictions, rather than handing out. See: the two major smoking bans (bars in 2002, parks in 2011); the 2005 phase-out of trans fats; the 2008 requirement of restaurants to display calorie counts. While these “draconian” restrictions drew attention and protest, other city programs—such as expanded food stamps, diet education, quitting-smoking assistance, even coupons for farmers markets—have thrived in complement with their higher-profile cousins.
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